The Salesperson Has Identified That the Customer Strongly Identifies with Social

question 31

Multiple Choice

The salesperson has identified that the customer strongly identifies with social groups and is influenced heavily by her role,reference,social class,and culture.What would be important for the salesperson to do to win the sale from this customer?

• A)position the product as being a luxury product
• B)position the product as fitting with the groups the customer identifies with
• C)position the product as being the standard across all groups
• D)assume the speech patterns and mannerisms of the culture the customer identifies with
• E)mimic the customer's speech patterns to create rapport

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Definitions:

Hypothesis

A proposed explanation made on the basis of limited evidence as a starting point for further investigation.

Peer Review

The evaluation of work by one or more people of similar competence to the producers of the work, which is used in a variety of professional fields.

Professional Journals

Scholarly publications that contain articles written by experts in a particular field for the purpose of sharing knowledge and research findings.

Evaluation

The process of assessing or judging the value, quality, or importance of something based on certain criteria.