Examlex
A purchase based more on feelings than on logic is a(n):
A)product buying motive
B)patronage buying motive
C)rational buying motive
D)emotional buying motive
E)group buying motive
Mental Set
A cognitive bias that involves approaching a problem in a particular way, often one that has been successful in the past, which may block or delay the identification of alternative solutions.
Natural Concept
A mental category that is formed as a result of everyday experience rather than by strict criteria.
Indirect Experience
Learning or acquiring knowledge through means other than direct involvement or personal experience, such as observing or reading.
Lexicon
The vocabulary of a person, language, or branch of knowledge.
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