Although It Seems Counter-Intuitive,one Way to Strengthen a Customer Relationship

question 59

Multiple Choice

Although it seems counter-intuitive,one way to strengthen a customer relationship is to recommend:

• A)that the customer purchase large volumes
• B)that the customer purchase from another source
• C)that the customer pay a higher price
• D)that the customer be dropped if it is not profitable
• E)the the customer be given presents

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Definitions:

Intangible Assets

Non-physical assets that have value, such as intellectual property, trademarks, goodwill, and brand recognition.

Amortization

The gradual reduction or the expensing of an intangible asset's cost over its useful life, similar to depreciation for tangible assets.

Fair Market Value

The price at which an asset would sell in the marketplace between a willing buyer and a willing seller, each having reasonable knowledge of the pertinent facts.

Trade-In Allowance

The amount credited to the buyer of a new item for the value of the old item that is being traded in as part of the transaction.