Test Results Are Most Effective as a Demonstration Tool When

question 11

Multiple Choice

Test results are most effective as a demonstration tool when:

• A)they are part of a bound paper presentation
• B)they come from a respected independent agency
• C)they have been presented to the prospect in a spreadsheet or chart
• D)they demonstrate that the product is superior to the competition
• E)they have been sponsored by the vendor

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Definitions:

Contribution Margin

The amount of revenue remaining after deducting the variable costs, indicating the contribution towards the fixed costs and profits.

Annual Production

The total quantity of goods or output produced by a company in a year.

Variable Cost

A cost that varies in direct proportion to changes in the level of production or sales volume, such as materials and labor used in production.

Idle Capacity

Resources available for use that are not currently being utilized in the production process.