Complaints from a Customer Should Be Viewed As

question 20

Multiple Choice

Complaints from a customer should be viewed as:

• A)a serious failure of the salesperson
• B)a serious failure of customer service
• C)an issue that should be dealt with at the executive level
• D)a problem to be fixed by discounting future orders
• E)an opportunity to strengthen the relationship

---

Definitions:

Fixed Costs

Expenses that do not vary with the level of production or sales, such as rent, salaries, and insurance premiums.

Activity-Based Costing

A costing method that identifies activities in an organization and assigns the cost of each activity to all products and services according to the actual consumption by each.

Break-Even Point

The point at which total revenues equal total costs, resulting in no profit but no loss.

Batch Cost

The total cost associated with producing a set or batch of goods.