Gail Sayers Is a Sales Representative with Countrywide Transport,a Company

question 41

Multiple Choice

Gail Sayers is a sales representative with Countrywide Transport,a company that provides chartered flights airplanes,pilots,staff,and services to client groups.She has just closed a large sale of several flights each week for four months to a service organization for Orthodox Jewish college students that send the students on work service projects all across the United States,to begin a month after the closing date.
-Every week,Gail puts together a summary of all the information about all the flights coming up in the next month and emails it to the client.This allows her to:

• A)cover her tracks so she can provide a record of customer service
• B)save on the transmission time it would take to fax the information
• C)leave the details to the client to arrange
• D)keep the client informed in real time as arrangements are made
• E)keep the client informed without overwhelming them with multiple emails

Identify different types of consumer information and their relevance to market research.

Comprehend the role and significance of relationship marketing in consumer behavior.

Differentiate between demographic variables and psychographics.

Recognize the impact of consumer-generated content in modern marketing.

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Definitions:

Conversion Cost

The aggregate cost of direct labor and manufacturing overhead associated with converting raw materials into finished goods.

Direct Materials

Raw materials that are directly incorporated into a finished product.

Work in Process

Inventory representing partially completed goods, which includes the cost of raw materials, labor, and overhead.

Cost Reconciliation

The process of verifying and reconciling the total cost incurred against the costs accounted for in a specific period.