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Researchers suggest that nonviolent movements may be twice as likely to succeed as violent ones, even against repressive regimes. What is their reason?
Differentiated Targeting
An approach to market segmentation that involves tailoring specific products or marketing strategies to appeal to multiple, distinct customer groups or demographics.
Market Share
Percentage of a market accounted for by a specific entity.
Mass Marketing
A marketing strategy that aims to appeal to a wide audience by using mass media and other broad communication techniques to promote products or services.
Value Proposition
A business or marketing statement that summarizes why a consumer should buy a product or use a service.
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