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How did urbanization contribute to the creation of unions and the rise of social movements?
Philanthropic Marketing
A strategy that involves companies engaging in or supporting charitable activities, to enhance their brand image and build a strong relationship with their consumers.
Corporate Altruism
The practice of companies undertaking actions and policies that are beneficial to society as a whole, beyond their direct financial interests.
Cause Marketing
A type of marketing where a company and a non-profit team up to tackle a societal issue for mutual benefit.
AARP Foundation
A charitable organization affiliated with AARP, aimed at supporting the needs of older Americans through various programs and initiatives.
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