The "Great Migration" Is a Term Used to Describe a Wave

question 6

True/False

The "Great Migration" is a term used to describe a wave of immigration,beginning in 1965,as large numbers of people crossed over the southern border into United States from Mexico and Central America.

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Definitions:

Brand Loyalty

The tendency of consumers to continually purchase one brand's products over competing brands due to a perceived superiority or emotional attachment.

High Involvement

Refers to a significant investment of time, effort, or money in a decision-making process, often associated with products or services seen as important or risky.

Product Decision

Refers to the process of making choices about the features, design, branding, and positioning of a product in the market.

Hierarchy of Effects

is a model describing the stages a consumer goes through from awareness to knowledge, liking, preference, conviction, and finally purchase.