While in High School and College,Ben Never Felt Compelled to Participate

question 21

Multiple Choice

While in high school and college,Ben never felt compelled to participate in any rallies or protests staged by other students.After a tornado devastated his town,though,he needed to deal with his pent-up anger and feelings of helplessness at the slow pace of assistance for affected families.He and some of his friends formed a movement to focus on the implementation of a more efficient emergency-response system.In this scenario,Ben's actions were likely motivated by __________.

• A)biographical availability
• B)moral shock
• C)political opportunity
• D)resource mobilizationD;answer

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Definitions:

Marketing Channel Management

The process of overseeing the pathways through which products or services flow from producers to consumers, including logistics and distributor relations.

Corporate Vertical Marketing System

A system in which the parent company has complete control and can dictate the priorities and objectives of the supply chain; it may own facilities such as manufacturing plants, warehouse facilities, retail outlets, and design studios.

Retailing Activities

Tasks and functions involved in selling goods and services directly to consumers for their personal, non-business use.

Supply Chain Management

The oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer.