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When photographing cats escaping their puzzle box,Guthrie and Horton found that
Late Adopters
Individuals or groups who purchase or try new products or adopt new technologies later than the majority of consumers.
Early Majority
A segment of consumers in the diffusion of innovation theory who adopt new products or services after a careful review once they have been proven by early adopters.
Reese's Pieces
A brand of candy consisting of peanut butter filling encased in a shell of milk chocolate, marketed by The Hershey Company.
Late Majority
A category within the diffusion of innovations theory that refers to individuals who adopt a new technology or concept after the average member of a society.
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