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In his research on the achievement motivation of different countries,McClelland found a positive correlation between
New Geographies
Expansion or exploration into new geographical areas or markets by businesses seeking growth or diversification.
New Profit Pools
Areas within a market where new revenue and profit can be generated, often identified through changes in consumer behavior or emerging trends.
New Customer Segments
Identifying and targeting previously unrecognized groups of customers with specific needs or preferences within a market.
Diversification Strategy
A business approach that involves entering into new markets or creating new products to spread risk and depend less on a single market or product line.
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