Examlex
You have just participated in a research study that required you to choose which picture you preferred among several pairs.At the end of the study,the researcher explained that she was trying to identify correlations between age,gender,and racial groups when making preferences.The researcher's disclosing of the true purpose of the study is part of the ____ process.
Segmentation Process
The Segmentation Process is the method of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing mixes.
Perceptual Map
A competitive analysis tool that creates a visual picture of product locations in consumers’ minds.
Competitive Analysis
The process of evaluating the strengths and weaknesses of competing entities or market competitors.
Geographic Segmentation
The process of dividing a market into different geographical units such as nations, states, regions, cities, or neighborhoods.
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