When an Initially Discounted Message Becomes Effective,a Delayed Impact of the Message

question 98

Multiple Choice

When an initially discounted message becomes effective,a delayed impact of the message occurs.This is called the _______ effect.

• A)delayed reaction
• B)short-term memory
• C)sleeper
• D)longevity

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Definitions:

Consumer Surplus

The disparity between the ideal total expenditure consumers are willing to make on a good or service and the real expenditure.

Producer Surplus

The distinction in financial terms between what producers expect to receive for a product or service and the actual revenue attained.

Producer Surplus

The difference between the amount producers are willing to sell a good for and the actual market price they receive, reflecting the benefit to producers from selling at a higher price.

Tax

A fundamental fiscal obligation or alternative sort of levy placed upon a taxpayer by a government power, promoting government funding and assorted investments in public infrastructure.