The ________ Effect Refers to How Information That Is Presented

question 17

Multiple Choice

The ________ effect refers to how information that is presented first usually has the most influence.

• A)recency
• B)primacy
• C)channel
• D)initial

---

Definitions:

Marketing Channel

A marketing channel is a set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption, including distributors, wholesalers, and retailers.

Promotional Allowance

Financial incentives provided to retailers or wholesalers by manufacturers to stock, display, or promote specific products.

Free Goods

Products or services offered without charge to the consumer, often used as a promotional strategy to increase engagement or loyalty.

Advertising Activities

Initiatives and efforts undertaken by a company to promote its products or services to a target audience.