Chaiken and Eagly (1976)found That When a Message Was Difficult

question 31

Multiple Choice

Chaiken and Eagly (1976) found that when a message was difficult to comprehend,persuasion was greatest when the message was

• A)written.
• B)spoken.
• C)written and spoken.
• D)videotapeD.

---

Definitions:

Coase Theorem

An economic theory that if trade in an externality is possible and there are no transaction costs, bargaining will lead to an efficient allocation of resources regardless of the initial distribution of property rights.

Liability Rules

Legal principles that dictate how responsibilities and damages are to be handled or compensated in cases of harm or infringement.

Bargaining

The process of negotiating the terms of a transaction or agreement between parties, often involving compromises from the initial positions.

Property Rights

The legal rights to possess, use, and dispose of assets including real property, personal property, and intellectual property.