When Your Audience ____,A One-Sided Argument Is Most Effective for Changing

question 11

Multiple Choice

When your audience ____,a one-sided argument is most effective for changing attitudes.

• A)has experienced reactance
• B)already knows that there are two sides to the argument
• C)already agrees with you
• D)is highly educated

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Definitions:

Purchasing Cooperative

An organization owned and operated by a group of individuals for their mutual benefit, specifically to increase their bargaining power and obtain goods or services at better prices.

Angel Investors

Wealthy individuals who provide capital for a business start-up, usually in exchange for convertible debt or ownership equity.

Succession Problem

The succession problem is the issue of who will run the business when the current head leaves.

Family Businesses

Family businesses are owned and controlled by family members.