People Who Have a High Need for Cognition Are Likely

question 3

Multiple Choice

People who have a high need for cognition are likely to

• A) prefer peripheral routes to persuasion.
• B) prefer central routes to persuasion.
• C) support the life cycle explanation for differences in attitudes across age.
• D) support the generational explanation for differences in attitudes across age.

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Definitions:

Return on Investment

A performance measure used to evaluate the efficiency or profitability of an investment, calculated as the net profit divided by the initial cost.

Annual Revenue

The total income generated by a business, organization, or individual within a fiscal year from its operations.

Initial Investment

The initial sum of money used to start a business project, purchase assets, or acquire starting capital.

Worst Payoff Rate

The lowest possible return or least favorable outcome from an investment or decision under a specific scenario.