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Research on proximity and social attraction generally supports the view that
Demographic Segmentation
The division of a market into segments based on variables such as age, gender, income, occupation, and education.
Market Segmentation
The process of dividing a market of potential customers into groups, or segments, based on different characteristics like demographics or buying behavior.
One Product
Focuses on the strategy of a business that sells a single product or service, typically specializing in a niche market.
Multiple Products
The strategy of offering various products within the same brand or by the same company, catering to different consumer needs or market segments.
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