Examlex
If random assignment is used, researchers assume that differences in group performance are not due to:
Campaign Assets
The tangible and intangible items that are used to support and promote a campaign, including visuals, content, and digital resources.
Bridging Social Capital
Social networks that connect individuals from diverse backgrounds, providing access to new information and opportunities through weak ties rather than close relationships.
Reputational Capital
The value derived from an entity's positive reputation, influencing customer loyalty, trust, and business opportunities.
Marcom Plan
Definition: Short for Marketing Communications Plan, it outlines the strategies and tactics businesses use to convey messages about their products or services to their target market.
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