A Few Seconds Before Your New Clock Radio Sounds Its

question 49

Multiple Choice

A few seconds before your new clock radio sounds its alarm, it makes a tiny click.You've recently noticed that you wake up right after the click and before the alarm, even though you previously never woke up to anything but the alarm itself.The click is acting as:

• A)an unconditioned stimulus
• B)a conditioned stimulus
• C)a positive reinforcer
• D)a blocking stimulus

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Definitions:

Perceived Benefits

The advantages or positive outcomes that consumers believe they will gain from purchasing and using a product or service.

Decreasing Cost

A situation in which a company experiences a reduction in the cost per unit as the level of production increases, often due to economies of scale.

Value Pricing

A pricing strategy where the price is set based on the perceived or estimated value of a product or service to the customer rather than on the cost of production or market prices.

Perceived Value

The customer's evaluation of the worth of a product or service based on its ability to meet their needs and expectations, regardless of the actual tangible value.