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Sarah used to like strawberries and tried some frozen strawberry daiquiris one night.After the sixth daiquiri, Sarah became extremely ill.Now Sarah finds that even the smell of strawberries can make her feel nauseated.In this example of classical conditioning, the conditioned response is:
Presentation Mix
The combination of communication methods and materials used to convey a sales message effectively.
Sales Call Objective
The main purpose of a salesperson’s call to a prospect or customer.
Customer Profile
Relevant information regarding the firm, the buyer, and individuals who influence the buying decision.
Direct Suggestion
A straightforward recommendation or proposal made to influence decision-making.
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