Categories Allow Us To

question 121

Multiple Choice

Categories allow us to:

• A)evolve new forms of language
• B)form associations between stimuli
• C)understand the past
• D)infer the invisible properties of objects

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Definitions:

Marginal Utility

The additional satisfaction or benefit (utility) that a consumer gains from consuming one more unit of a good or service.

Consumer Behavior

Consumer behavior examines the decision-making processes and actions of individuals or groups in purchasing and using goods and services.

Maximizes Satisfaction

Refers to the act of choosing options that result in the highest level of satisfaction or utility for an individual or group, based on preferences.

Rational

Behaviors and decisions that maximize a person’s chances of achieving his or her goals. See rational behavior.