Collier Is Leafing Through a Stack of Questionnaires That Have

question 95

Multiple Choice

Collier is leafing through a stack of questionnaires that have been completed by adult males in a research study.One respondent has listed his height as 6 feet, 5 inches, but the occupation is difficult to read.It might be basketball player or bank president.Collier decides it must be basketball player and enters that information into the computer.In this case, Collier has probably based his decision on:

• A)the representativeness heuristic
• B)the availability heuristic
• C)anchoring and adjustment
• D)a means-ends analysis of the data

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Definitions:

Nonprofit Organizations

Entities that operate for purposes other than generating profit, often focusing on social, educational, or charitable activities.

Act-Learn-Build

A cyclical process model for innovation and development that emphasizes taking action, learning from outcomes, and building upon the insights acquired.

Risk Takers

Individuals or entities willing to engage in behaviors or decisions that involve potential losses or failure in pursuit of potential gains.

For-Profit Business

A type of organization that operates with the principal goal of making profits for its owners or shareholders.