Based on Kahneman and Tversky's Investigations into the Effects of Framing

question 124

Multiple Choice

Based on Kahneman and Tversky's investigations into the effects of framing on decision making, you should recommend that a dairy firm that wants to market its cheese to individuals following a low-fat diet should advertise its cheese as:

• A)being 95% fat free
• B)having only 5% fat
• C)being 95% fat free, with only 5% fat
• D)being locally made, with no reference to fat content

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Definitions:

Old Behavior

Pre-established patterns of action that are familiar to an individual but may no longer be effective or desirable.

New Behavior

Actions or reactions that are newly acquired or displayed by an individual, differing from their previous behavior patterns.

Positive Reinforcement

A process by which the likelihood of a behavior's occurrence is increased by following it with a pleasant stimulus.

Real-Life Example

An instance or situation from everyday life used to illustrate or explain a principle or phenomenon.