Eve Didn't Go to College and She Was Never Trained

question 13

Multiple Choice

Eve didn't go to college and she was never trained to run a business, but with experience she developed great management skills and understands how to make a business prosper.Eve would score well on a test of:

• A)tacit knowledge
• B)general intelligence (g)
• C)analytical intelligence
• D)fluid intelligence

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Definitions:

Positioning the Product

The strategy of placing a product in a certain market to occupy a desired perception in the target audience's mind.

Developing the Budget

Developing the budget involves estimating and allocating financial resources for specific projects, departments, or an entire organization, based on its strategic objectives.

Incremental Sales Revenue

The additional revenue generated from the sale of additional units of a product or service.

Incremental Marketing Effort

Additional marketing activities conducted to boost sales or market penetration, beyond the existing marketing plan.