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Kim complained to Flo, "You mostly make an internal attribution concerning my behavior, but you make external attributions about your behavior." If Kim's accusation is true, Flo's behavior illustrates:
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.
Promotion
Activities and strategies designed to increase awareness, sales, or acceptance of a product, service, or idea.
Personal Selling
A sales technique involving face-to-face interaction with customers to understand their needs and offer solutions accordingly.
Advertising
A method of communication aimed at influencing the behavior or beliefs of an audience toward a product, service, or cause through various media.
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