The Theory That Suggests We Infer Our Attitudes from an Observation

question 100

Multiple Choice

The theory that suggests we infer our attitudes from an observation of our own behavior is:

• A)cognitive dissonance theory
• B)balance theory
• C)self-perception theory
• D)elaboration-likelihood theory

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Definitions:

Marginal Cost

The expenses associated with creating an extra unit of a good or service.

Natural Monopoly

A market condition where the most efficient scale of production is achieved when a single firm supplies the entire market due to high fixed or start-up costs.

Price Discrimination

A pricing strategy where a firm sells the same product at different prices to different groups of consumers.

Monopoly Power

The ability of a firm to control market prices and output levels, typically due to the lack of significant competition.