Examlex
According to the elaboration likelihood model persuasion through which route tends to lead to attitude change that is more stable and longer lasting?
Superordinate Goals
Shared goals that override individual differences and can only be achieved by cooperative efforts.
Shared Goals
Objectives or aims that are pursued by more than one person or group, often leading to cooperation in efforts to achieve the outcome.
Cooperation
The process of groups working or acting together for a common purpose or benefit.
Projection
A psychological defense mechanism where an individual attributes their own unacceptable thoughts, feelings, or motives to another.
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