According to the Elaboration Likelihood Model If Persuasion Occurs Through

question 23

Multiple Choice

According to the elaboration likelihood model if persuasion occurs through the central route, attitude change is:

• A)more stable but brief
• B)less stable and brief
• C)more stable and longer lasting
• D)less stable but longer lasting

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Definitions:

Tactical Plan

A specific, short-term strategy designed to achieve a particular objective, step-by-step.

Social Media Marketing

Utilizing social media channels to spread awareness about a product, service, or brand to a broader audience.

Key Activities

Essential actions or tasks that an organization or individual undertakes to achieve their objectives or execute their business model.

Engagement Strategy

A plan of action designed to increase the interaction and participation of an audience with a brand, product, or service.