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When people perceive an imbalance in their outcome-input ratio relative to others
Environmental Marketing
Marketing efforts that highlight the environmentally friendly attributes of a product or company to appeal to eco-conscious consumers.
Substantive Changes
Significant amendments or transformations within an organization, policy, or system that fundamentally alter the existing structure or operations.
Marketing Actions
Specific tactics or initiatives undertaken by a company to promote its products or services as part of its broader marketing strategy.
Sustainable Consumer Behavior
Purchasing habits and usage patterns that seek to minimize negative impacts on the environment.
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