Sam's Customers Complain That They Don't Understand the Products That

question 101

Multiple Choice

Sam's customers complain that they don't understand the products that Sam tells them about-often the product is too big or too heavy for their needs. In the communication model, this problem is in

• A)context.
• B)the medium.
• C)the channel.
• D)feedback.
• E)control.

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Definitions:

Income Effect

The alteration in income for a person or the economy and the resulting influence on the demand for a certain good or service.

Substitution Effect

The economic principle indicating how consumers react to a change in price by substituting a more expensive item with a cheaper alternative.

Price

The total money demanded to secure a good or service.

Delphiniums

A genus of flowering plants known for their tall spikes of colorful flowers, often used in gardens and floral arrangements.