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What Two Models Discuss How Innovations Spread? by What Mechanism

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What two models discuss how innovations spread? By what mechanism did wheat spread from the Levant into Europe?


Definitions:

Rational Decision Maker

A theoretical entity in economics and decision theory that systematically and logically evaluates options before making a choice.

Rational Choice

The theory that individuals make decisions based on the maximization of their benefits and the minimization of their costs.

Subjective Costs

Costs perceived by individuals based on personal values, preferences, and circumstances, which can vary between persons.

Personal Interests

involve the hobbies, preferences, or passions of an individual, which can influence their choices and behavior.

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