Uniform Consumer Segments Worldwide Are Every Marketer's Hope

question 54

True/False

Uniform consumer segments worldwide are every marketer's hope. However, it is impossible to have uniform segments as long as consumer preferences are so diverse.

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Definitions:

Avoidance Learning

a type of learning where a subject learns to avoid a negative situation or stimulus by performing specific behaviors.

Phobias

Intense, irrational fears of specific objects, activities, or situations that lead to avoidance behavior.

Extinguished

In psychology, extinguished refers to the process by which a previously learned behavior diminishes or disappears as a result of non-reinforcement.

Genetic Predisposition

The increased likelihood of developing certain traits or diseases based on one's genetic makeup.