Generation X Consumers in the United States and in Southeast

question 26

Multiple Choice

Generation X consumers in the United States and in Southeast Asia:

• A)are loyal to the same soft-drink brands
• B)are very different even though they are in the same age demographic
• C)wear the same brands of clothing but have different musical preferences
• D)are targeted by firms with an ethnocentric orientation

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Definitions:

Meters

The base unit of length in the International System of Units (SI), equal to approximately 39.37 inches.

Centimeters

A measurement within the metric system that is equivalent to 0.01 meters.

Mass

A measure of the amount of matter in an object, typically measured in kilograms or grams.

Weight

The force exerted on an object due to gravity, typically measured in newtons or pounds.