Generation X Consumers in the United States and in Southeast

question 74

Short Answer

Generation X consumers in the United States and in Southeast Asia are loyal to the same soft-drink brands, wear the same brands of clothing, listen to the same music and have the same idols. This is an example of a(n) ____________________ consumer.

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Definitions:

Behaviourism

A theory of learning that focuses on observable behaviors and discounts mental activities, asserting that behavior is a result of environmental stimuli.

Observable Behaviour

Actions of individuals that can be seen and measured, often used in psychological studies to understand and predict human behaviors.

Psychology

The scientific study of the mind and behavior, encompassing various aspects of conscious and unconscious experience as well as thought.

Conscious Experience

The awareness of internal or external existence, including thought, feelings, and perceptions.