Which Type of Marketing Involves Marketing Activities Across Different Countries

question 5

Multiple Choice

Which type of marketing involves marketing activities across different countries without focusing primarily on national or regional segmentation?

• A)Domestic marketing
• B)Export marketing
• C)Multinational marketing
• D)Global marketing

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Definitions:

Merit Pay

Awards pay increases in proportion to performance contributions.

Performance Appraisal System

A performance appraisal system is a structured process through which employees' job performance is regularly evaluated, providing feedback, identifying areas for improvement, and determining development needs.

Totality Quality Management

A management approach centered on quality, based on the participation of all members of an organization and aiming at long-term success through customer satisfaction, and benefits to all members of the organization and to society.

Price Discriminating

A pricing strategy where a company charges different prices for the same product or service to different customers, based on their willingness to pay.