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In the former Soviet Union, advertisements using the Marlboro Man were effective because of the popularity of Westerns.
Consequential Damages
Compensation for losses that do not directly flow from an act but result indirectly from it.
Liability
The state of being legally responsible for something, particularly in the context of debts or legal judgments.
Contract
A legal commitment made between two or more participants that is upheld by law.
Breach
The violation of a law, duty, or other form of agreement.
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