Examlex
Which of the following is not true regarding consumer segmentation studies?
Competitive Advantage
An attribute or situation which positions a company more favorably or at an advantage relative to its competitors in the industry.
Distinctive Competency
A unique capability or skill that gives an organization a competitive advantage over its peers.
Business Portfolio
The collection of businesses and products that make up a company, analyzed for strategic planning to enhance business performance.
Diversification Analysis
A technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products.
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