Which of the Following Is Not True Regarding Consumer Segmentation

question 24

Multiple Choice

Which of the following is not true regarding consumer segmentation studies?

• A)They may be used to identify consumer preferences.
• B)They are conducted to identify market segments.
• C)They may be used to identify profiles of heavy product consumers.
• D)They may be used to identify occasions for consumption.

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Definitions:

Cumulative Recorder

A device used in behavioral psychology to visually represent the rate of responses over time in a graph form.

Shaping

A method of teaching or behavior modification that involves reinforcing successive approximations toward a desired behavior.

Shaping

The process of reinforcing successive approximations to a desired behavior.

Operant Conditioning

A learning strategy in which the level of a specific behavior is adjusted using incentivization or penal measures.