When a Marketer Identifies Countries and Segments of International Consumers

question 11

Multiple Choice

When a marketer identifies countries and segments of international consumers that are similar with regard to key traits, who would respond well to a product and related marketing mix, he or she is engaging in:

• A)international market segmentation.
• B)international market targeting.
• C)market positioning.
• D)a concentrated targeting strategy.

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Definitions:

All Around Symbol

A graphical symbol indicating that a geometric tolerance or feature applies to all surfaces all around the part.

Feature Control Frame

A border or structure in technical drawings that contains symbols and specifications to describe the geometric tolerances for controlling the form, orientation, location, and profile of a feature.

Profile Of A Line

A detailed description or measurement of the variation or deviations of a line from its nominal shape on a surface.

Tolerance Zone

An area defined by upper and lower limits in which a part feature's dimension or location must lie to be accepted during manufacturing.