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The gay and lesbian segment is a market segment characterized by brand switching behavior.
Narcissistic
A personality trait characterized by an excessive focus on oneself, a high need for admiration, and a lack of empathy for others.
Obsessive-compulsive Personality Disorder
A mental health disorder characterized by a pervasive pattern of preoccupation with orderliness, perfectionism, control, and mental and interpersonal control, at the expense of flexibility, openness, and efficiency.
Perfectionist
An individual who strives for flawlessness and sets excessively high performance standards, often accompanied by overly critical self-evaluations.
Inflexible
A lack of adaptability or willingness to change opinions, behaviors, or actions.
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