When a Marketer Identifies Countries and Segments of International Consumers

question 11

Multiple Choice

When a marketer identifies countries and segments of international consumers that are similar with regard to key traits, who would respond well to a product and related marketing mix, he or she is engaging in:

• A)international market segmentation.
• B)international market targeting.
• C)market positioning.
• D)a concentrated targeting strategy.

---

Definitions:

Monopoly

A market structure characterized by a single seller or producer offering a unique product or service with no close substitutes.

Oligopoly

A market structure characterized by a small number of firms dominating the market, leading to limited competition and potentially higher prices.

Interdependent Firms

Companies whose strategies, actions or performances are mutually influenced or dependent on each other.

Barriers to Entry

Factors that make it difficult for new firms to enter a market, such as high start-up costs or strict regulations.