Consumers in the U

question 31

Multiple Choice

Consumers in the U.S. purchase soft drinks such as Coke and Pepsi to quench their thirst, but in Eastern Europe, these brands are purchase primarily as a special occasion drink. What type of segmentation does this example illustrate?

• A)Psychographic segmentation
• B)Usage segmentation
• C)Benefit segmentation
• D)Demographic segmentation

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Definitions:

Bone Marrow Transplant

A medical procedure to replace damaged or destroyed bone marrow with healthy bone marrow stem cells, used to treat certain cancers and blood disorders.

Ethical Principle

Fundamental guidelines or theories that influence decision-making and behavior based on notions of right and wrong.

Increased Risk

A higher than normal chance or probability of encountering harm or experiencing an adverse event.

Respiratory Rate

The number of breaths taken per minute, a vital sign of a person's respiratory function.