When Companies Select Only One Market, and Segment and Target

question 83

Short Answer

When companies select only one market, and segment and target it with one single brand, it is using a(n) ____________________ targeting strategy.

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Definitions:

Nature

The inherent qualities and characteristics of a person or thing, often contrasted with nurture which refers to the influence of the environment and learning.

Aristotle

An ancient Greek philosopher and polymath, whose works covered various disciplines including metaphysics, ethics, logic, and science.

Nurture

The influence of environmental factors like education and upbringing on an individual's development.

Evolutionary Psychology

A theoretical approach in psychology that attempts to explain useful mental and psychological traits—such as memory, perception, or language—as adaptations, i.e., as the functional products of natural selection.