Regarding the Advantages and Disadvantages of Franchising, the International Marketer

question 28

Multiple Choice

Regarding the advantages and disadvantages of franchising, the international marketer knows that

• A)in international markets, the franchisor experiences greater risk than if it opened its own company store.
• B)through franchising agreements, the franchisor reduces the possibility of competition.
• C)franchising is a method that allows for very rapid market penetration.
• D)All of the above are true.

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Definitions:

Emotional Content

Elements of information, messages, or experiences that evoke emotional responses from the receiver.

Cerebellum

A structure located at the back of the brain, vital for coordinating movement and balance.

Explicit Memories

Memories that can be consciously recalled, such as facts and knowledge or personal experiences.

Prefrontal Cortex

The prefrontal cortex is a part of the brain located at the front of the frontal lobe, important in complex behaviors such as decision making, executive functions, and moderating social behaviour.