Regarding the Advantages and Disadvantages of Franchising, the International Marketer

question 28

Multiple Choice

Regarding the advantages and disadvantages of franchising, the international marketer knows that

• A)in international markets, the franchisor experiences greater risk than if it opened its own company store.
• B)through franchising agreements, the franchisor reduces the possibility of competition.
• C)franchising is a method that allows for very rapid market penetration.
• D)All of the above are true.