Retailers Such as Casino and Monoprix Attempted to Develop Quality

question 22

Short Answer

Retailers such as Casino and Monoprix attempted to develop quality store brands, but faced significant price competition from the national brands, leaving ____________________ consumers with the impression that store brands were inferior.

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Definitions:

Continuous Reinforcement

A schedule of reinforcement in which every correct response is reinforced, leading to rapid learning but also rapid extinction of the behavior once reinforcement ceases.

Secondary Reinforcement

A process wherein a stimulus reinforces a behavior because it is associated with a primary reinforcer (e.g., praise that becomes rewarding because it is linked to receiving a physical reward).

Negative Reinforcement

A behavior modification technique that involves the removal of an unpleasant stimulus to increase the likelihood of a desired response.

Positive Reinforcement

Any pleasant or desirable consequence that follows a response and increases the probability that the response will be repeated.