Which Form of Test Marketing Recruits a Sample of Consumers

question 54

Multiple Choice

Which form of test marketing recruits a sample of consumers to participate in a research study in a central facility?

• A)Controlled test marketing
• B)Full test marketing
• C)Simulated test marketing
• D)All of the above

---

Definitions:

Repertoire

A collection or range of skills, abilities, or items available to someone or something.

Affiliative

Pertaining to the creation of social connections and fostering harmony within a group, emphasizing relationships over tasks.

Protective

Providing a safeguard or defense against harm or damage.

Caretaking Behaviors

Actions aimed at nurturing, protecting, and providing for the needs of another individual or group.