The Most Important Factor of an International Product Launch Is

question 25

True/False

The most important factor of an international product launch is often high service quality.

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Definitions:

Transnational Company

A transnational company operates on a global scale, owning or controlling production or service facilities in one or more countries other than its home country.

Global Commodity Chain

A global system of manufacturing and distribution channels that a product navigates before being acquired by the end user.

Marketer

A person or company responsible for promoting and selling products or services.

Globalization

Occurs as people become increasingly aware of, and dependent on, one another.